Tuesday, August 12, 2008

Originality is Overrated

Here's some product development advice that really resonates with me.

Stevey's Blog Rants: Business Requirements are Bullshit
The easiest way to build a product that kicks ass is to start with someone else's great idea (camcorders, for instance), and take stuff away.

In any event, originality is overrated. Coming up with something completely original isn't just hard to do: it's also hard to sell, because investors (and possibly customers) will need to be educated on what this new thing is and why people would want it. And when it comes to buying stuff, nobody likes to be educated. If the product isn't immediately obvious, investors and customers will pass it up.

It's easy to come up with new product ideas if you start with the understanding that everything sucks. There are no completely solved problems. Just because someone appears to be dominating a market with an "ideal" offering doesn't mean you can't take market share from them by building a better one. Everything can stand improvement. Just think about what you'd change if you were doing it for yourself, and everything should start falling into place.

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